The chef changes the menu. The website keeps up.

The business

The Cle Fix is a chef-run kitchen in Avon Lake, Ohio, making restaurant-grade meals you pick up and take home. The menu changes every week. That's the whole point: new week, new dishes.

The problem

A menu that changes weekly means a website that has to change weekly. New dishes, new prices, new photos, every single week, forever. For most small businesses that's where the story goes wrong: the site falls a week behind, then a month, and eventually customers are ordering from a menu that no longer exists.

The usual fixes are all bad. Pay a web company for every update. Learn website software instead of running your kitchen. Or give up and post a photo of a paper menu to Facebook.

What I built

A full redesign, top to bottom, with a menu manager behind it. Made for one specific chef.

• A ground-up professional redesign. New look, new pages, new ordering flow. Crisp, fast, and no template underneath. It shows.
• A menu editor the chef actually uses. He types up the week's dishes in a simple tool built around how he already works. No web design software, no training course.
• Pages that build themselves. When the menu changes, the site regenerates around it. Order forms, descriptions, dishes, and prices: all of it, automatically.
• Ordering straight from the live menu. Customers browse this week's menu and place their order right there, on a site that feels like a proper restaurant experience, not a form bolted onto a brochure.
• Fast on phones, because that's where hungry people are.

The result

Before the new site, The Cle Fix took eight to twelve pickup orders a week, and the only accurate menu lived on Instagram. Within ten weeks of launch it was up to fifty-plus a week, and it's still climbing, with a higher average ticket and no price increase.

The menu goes live in one short sitting, under half an hour, and the site has never missed a week. The same tool runs his orders, daily prep sheets, and pickup and delivery receipts.

From first conversation to live site: about a month.

See it live at theclefix.com →

What this means for you

If your business changes all the time (menus, class schedules, events, seasonal inventory), your website can keep up by itself. That's the difference between a site that works for you and a site that becomes another chore you avoid.