Straight talk
Let's talk about the AI thing.
You've probably been told you need AI. You've probably also heard it makes things up, spams customers, and does something unspeakable with your data. Both stories are true somewhere. Here's how it works here.
A person builds your software
That's me. I use AI the way a carpenter uses a nail gun: it does the repetitive part faster. I still measure, I still cut, and I'm still the one standing there when you ask why the door doesn't close. Nothing ships that I haven't read, tested, and put my name on.
AI doesn't talk to your customers unless you ask it to
By default, it works behind the counter: sorting, tagging, filing, drafting things for a human to approve. If you want something answering common questions on your site, we can talk about that, with guardrails, and it won't pretend to be you. Most businesses don't need it, and I won't push it.
Your data stays yours
Nothing you give me is used to train anybody's model. Nothing gets sold, shared, or "anonymized and aggregated." Where I can, I run AI tools on hardware I own rather than on some company's cloud.
That last part isn't a marketing line. My own image and video tools run entirely on machines in my office. No outside services involved. When a job genuinely needs an outside AI service, I'll tell you which one, what it costs, and what it sees, before we build anything. You decide.
And this is why the prices are small
Fifteen years of experience, plus tools that finish the tedious parts in a day instead of a week. What used to need a team of two for a month, I do alone in days. I'm not cutting corners. I'm skipping waste. The savings are how a $5,000 build stays a $5,000 build instead of a $15,000 one.
The short version
Will AI write my website's words?
It drafts, sometimes. Then I edit, you approve, and nothing goes live unread. The words on your site should sound like you, not like a press release from the internet.
Will my customers be talking to a bot?
Not unless you decide you want that, and even then it will say what it is. Nothing on your site will impersonate you or your staff.
Do you train AI models on my business data?
No. Your customer list, your sales, your files - none of it trains anything, mine or anyone else's.
What if I just don't want AI involved at all?
Then it stays out of your tools, full stop. I'll still use my own equipment to build faster (that's my workshop, not your data), but nothing in what I hand you will depend on an AI service.
Want the honest version for your shop?
What AI can actually do for your business - and what it can't - is a 20-minute conversation, not a sales pitch.