Hi, I'm Dan Shaffer

For over 15 years, I've helped major corporations organize their data and automate their work. Now I'm bringing big business expertise to small businesses at prices that actually make sense.

My Story

I started my career managing a pizza shop. That taught me how to run a tight operation, manage people, and handle the chaos of a busy small business. But I was always drawn to technology and problem-solving.

So I went back to school, learned programming and databases, and spent the next 15+ years building systems for government agencies, healthcare companies, banks, and online retailers. I specialized in taking messy, scattered information and turning it into something organized and useful.

Here's what I learned: Big businesses have teams of people and huge budgets to solve these problems. Small businesses? They're stuck with overpriced software that doesn't fit, or they're drowning in spreadsheets and manual work.

And now with AI, that gap is getting even worse. Big businesses are using AI to automate away their toil. Meanwhile, small businesses are falling further behind, simply because nobody's building solutions priced for them that fit their needs.

It didn't sit right with me. So I started 4D4 Labs to bring that same level of expertise to small businesses, without a big business price tag.

What I Do Best

Organize Your Information

Turn scattered spreadsheets and messy files into one organized system you can actually use.

Automate Repetitive Work

Stop doing the same tasks over and over. Let computers handle the boring stuff.

Show You What Matters

Get clear reports that help you understand your business and make better decisions.

My Background

4D4 Labs

Founder

September 2021 - Present

Started my own business to help small businesses get access to the same tools and expertise that big corporations use - without paying big corporation prices.

Grant Street Group

Data Engineer & Business Intelligence Developer

July 2018 - Present

Build systems that help government agencies manage complex information. I design automated processes that keep data accurate and create reports that help people make important decisions.

Avantia, Inc.

Software Developer & Data Architect

September 2014 - June 2018

Built automated systems for healthcare companies to process medical records and insurance claims. Designed databases that brought together information from multiple sources into one reliable place.

Earlier Roles

2001 - 2014

Briteskies: Built custom features for online stores.
Mortgage Information Services: Created systems that helped banks process loan applications faster.
Ruralogic: Led a team of developers building software for various clients.
Domino's Pizza: Managed daily operations, hired and trained staff, and learned what it takes to run a successful small business.

Why Work With Me?

I Speak Your Language

No tech jargon. I explain things in plain English and make sure you understand what you're getting.

You Talk Directly to Me

No sales teams, no middlemen. When you reach out, you're talking to the person who will actually do the work.

I've Been in Your Shoes

I started in small business management. I know what it's like to wear multiple hats and watch every dollar.

Proven Track Record

15+ years building reliable systems for government, healthcare, finance, and retail. I know what works.

Ready to Talk?

Let's have a conversation about your business. No pressure, no sales pitch - just an honest discussion about whether I can help.

Get in Touch